Ascendra Marketing runs Google Ads for UK local businesses — Search, Performance Max, and Local Service Ads — tuned every day, not every month. Proper call tracking, negative keyword hygiene, custom landing pages, and an AI lead-reply agent that answers every form submission in under 60 seconds. 4.2× average ROAS, 90-day guarantee.
Google Ads is the paid advertising platform where your business can appear at the top of Google Search, on Google Maps, in YouTube pre-rolls, in Gmail, and across millions of partner sites. For UK local businesses it's the fastest way to generate booked enquiries — paired with an AI lead-reply agent, Ascendra clients average 4.2× ROAS across 2025 campaigns with an average cost per lead of £14.
UK businesses waste ~41% of Google Ads spend on clicks that never convert. It's not bad luck. It's predictable, and it's fixable.
"Free plumber", "plumber salary", "how much do plumbers earn" — these all trigger your ad if you don't negative them out. Most UK accounts haven't updated negative keywords in 6+ months.
Without proper call tracking (CallRail, CallTrackingMetrics or built-in), you can't tell which keywords drove calls. You optimise on form fills, but 70% of local conversions are calls. You're flying blind.
Sending Google Ads traffic to your homepage kills conversion. Every major keyword cluster needs a dedicated, high-converting landing page — something 90% of UK local accounts skip.
No upsells. No "we charge extra for landing pages". The complete service — Search, Performance Max, Local Service Ads, and the AI lead-reply agent — all in.
Exact & phrase match keywords, tight ad groups, RSA testing, ad extensions (sitelinks, callouts, structured snippets, images, location, call). Built around intent, not vanity impressions.
Google's AI-driven campaign across Search, Display, YouTube, Gmail, Discover & Maps. Proper asset groups, audience signals, and conversion-focused goals — not the "just throw budget at it" version.
Google Guaranteed placement at the very top of local search — available for UK trades, clinics, solicitors, and several other verticals. Pay per lead, not per click.
CallRail or CallTrackingMetrics integration. Dynamic number insertion on landing pages. Call recording, transcripts, and call-quality scoring feed into optimisation.
Weekly search term review. Every junk query negated. Prevents budget waste on "free", "DIY", "salary", "course" and other time-wasters.
Dedicated landing page per major keyword cluster. Mobile-first, click-to-call above the fold, form in every section, trust signals, fast load, schema markup.
The same sub-60-second AI agent that runs on our Meta Ads. Every Google Ads lead gets an instant, on-brand reply, qualification, and calendar booking.
Daily bid, budget, ad copy, and landing page tweaks. Not monthly check-ins. Not weekly. Every single trading day.
Every Monday: spend, leads, CPL, conversion rate, top queries, next-week plan. Readable in 2 minutes. No jargon.
"4.6× ROAS from month 2. The old agency was 1.1×. Same business, same market, different agency — that's the only change."
"LSAs put us at the top of Google above everything else. 40 booked jobs a month, up from 12. My 2026 is going to be interesting."
"They killed £1,400 of wasted monthly spend just by fixing negative keywords in week 1. That money now buys actual leads."
Our management fees start at £450/month, plus your ad spend (paid directly to Google on your card — never through us). The AI lead-reply agent is £195/month additional and typically pays for itself in the first fortnight. No lock-in. Cancel any time.
For UK local businesses we recommend starting with a minimum of £500/month in ad spend to generate enough data for Google's algorithm. Most clients run £1,000–£4,000/month depending on goals, service area, and average customer value.
Performance Max is Google's AI-driven campaign type that places ads across Search, Display, YouTube, Gmail, Discover and Maps from a single campaign. Powerful when paired with clean conversion tracking and strong creative assets — which is where most agencies fail.
LSAs are Google Guaranteed ads that appear at the very top of local search results, showing business reviews, hours, and a direct-call button. Available in the UK for licensed trades (plumbers, electricians, HVAC), clinics, solicitors, and many other verticals. You pay per lead, not per click.
A healthy ROAS (return on ad spend) for UK local business Google Ads is 3× to 5×. Ascendra clients average 4.2× ROAS across 2025 accounts with an average cost per lead of £14.
You do, always. We work inside your Google Ads account, your conversion tracking, your data. If you ever leave, you take everything with you. No hostage situations.
Most UK local businesses run both. Google Ads captures demand (people already searching). Meta Ads generate demand (catching people before they search). We run both with the same AI lead-reply agent across the whole system.
Very common. Usually one of three failures: no call tracking, no negative keyword hygiene, or weak landing pages. We fix all three before scaling spend. Our 90-day guarantee makes sure you don't pay us to repeat other agencies' mistakes.
Book a free 30-minute ads audit with our team. We'll show you exactly where your current budget is leaking and the 90-day plan to fix it.
Book Your Free Ads Audit →